- Paid Ads
Laser Precision Marketing: Fotona’s Paid Media Transformation for Lead Generation
Table Of Content
- About The Project
- Problem
- Main Objective
- What We Did
- The Results
About The Project
Fotona is a leading developer of high-tech laser systems for medical and dental applications. With a commitment to precision and innovation, the company sought to enhance its digital marketing efforts to generate more leads at a lower cost.
Industry
Services
Timeline
Problem
Main Objective
Increase daily lead generation from 10 to 30 while reducing the overall Cost Per Lead (CPL) through optimized digital advertising campaigns.
What We Did
The Results
By optimizing ad performance and refining audience targeting, Fotona successfully tripled its daily leads while significantly lowering acquisition costs. The implementation of server-side tracking and CAPI improved data accuracy, leading to better decision-making and increased conversions. These strategic improvements resulted in a higher return on ad spend (ROAS) and a more cost-efficient marketing strategy overall.
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%
Reduction in Cost Per Lead
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%
Decrease in Cost Per Click (CPC)
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%
Increase in Click-Through Rate (CTR)
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X
More Leads Generated Per Day
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