- Website Design
Crafting a More Refined Digital Experience for Experience! The Finger Lakes
Increase in online bookings.
Faster Load Times
Improvement in mobile conversion rates.
Table of Contents
About The Project
A modern website redesign for Experience! The Finger Lakes, focused on presenting its premium wine tours, sommelier-led services, private group planning, and Finger Lakes experiences in a clearer, more organized, and conversion-focused way.
The new website helps visitors quickly understand the company’s guided wine tours, culinary experiences, waterfall adventures, private events, corporate services, and sommelier offerings while making the booking and inquiry process easier across the site.
Website Design
Website Development
Problem
Experience! The Finger Lakes offers many different types of experiences, including public tours, private wine tours, sommelier services, culinary events, corporate planning, and custom group itineraries. Because of this wide service range, visitors needed a clearer way to understand what each service includes and which option is right for them.
The website needed stronger content hierarchy, cleaner service pathways, better visual flow, and clearer calls to action. It also needed to highlight the company’s credibility, including Laura Winter Falk’s sommelier background, the owners’ long connection to the Finger Lakes, guest reviews, and the company’s premium approach to regional experiences.
Main Objective
The main objective was to create a more polished, organized, and booking-focused website that clearly presents Experience! The Finger Lakes as a trusted premium tour company. The goal was to help visitors explore tours, understand service options, trust the team’s expertise, and take action more easily.
Our Approach
We restructured the website around the way visitors naturally explore Finger Lakes experiences: featured tours, sommelier services, private group options, event planning, reviews, team credibility, and booking actions. The new layout gives each major service category a clearer place while keeping the overall browsing experience simple and easy to follow.
- Organized wine tours, sommelier services, events, and private group planning into clearer navigation paths
- Improved service sections with stronger headings, shorter content blocks, and easier-to-scan layouts
- Highlighted Laura Winter Falk’s sommelier expertise and the company’s nearly two decades of experience
- Added stronger trust signals through reviews, ratings, team sections, and regional recognition
- Created clearer calls to action for booking tours, planning private events, and contacting the team
Team
Project Manager
UI/UX Designer
Web Developer
Technologies
Figma
Adobe Photoshop
Wordpress
Elementor
The Results
The redesigned Experience! The Finger Lakes website now presents premium tours and private experiences in a clearer, polished, and guest-friendly way. Visitors can easily explore wine tours, sommelier services, special events, private group planning, and regional experiences while quickly understanding the company’s value, trusted expertise, and available paths toward a memorable Finger Lakes visit with confidence. This improved structure strengthens the brand’s digital presence and helps guests move smoothly from interest to booking or custom planning.
5.0
“Ellington Technologies helped us present Experience! The Finger Lakes in a clearer and more polished way. The new website makes it easier for guests to explore our tours, understand our services, and connect with us when planning a Finger Lakes experience.”
Laura Winter Falk
Owner, Experience! The Finger Lakes