- Paid Ads
Building a smoother digital journey for Jordan Lake watersports adventures
Increase in online bookings.
Faster Load Times
Improvement in mobile conversion rates.
Table of Contents
About The Project
LETTS GO Watersports provides boat, jet ski, kayak, canoe, paddleboard, and eco-friendly watercraft rentals at Jordan Lake, North Carolina. The business serves families, couples, groups, and adventure seekers looking for both relaxing and high-energy experiences on the water.
Ellington created a modern, search-focused website that organizes the company’s wide range of rentals, tours, pricing, safety information, and booking options into a clearer digital experience. The project also focused on improving organic search visibility and helping customers move efficiently from discovering an activity to completing a reservation.
Campaign Strategy
Conversion Tracking
Keyword Research
Problem
LETTS GO Watersports offered a broad range of experiences, but customers needed a simpler way to compare rentals, understand requirements, review pricing, and book the right activity. The website also required stronger search optimization to reach people actively looking for watersports and boat rentals around Jordan Lake.
Our Approach
We structured the website around the customer’s booking journey, making it easier to explore activities, compare options, understand rental requirements, and reserve online. Individual pages were created and optimized for key services such as jet ski rentals, pontoon boats, kayaks, canoes, paddleboards, private charters, and eco-friendly boats.
The SEO strategy focused on Jordan Lake activity searches, service-specific keywords, clearer page content, improved internal navigation, and stronger calls to action. Important safety, age, duration, capacity, and rental information was also presented clearly to reduce uncertainty before booking.
Key Improvements
- Organized rentals and tours into clear service pages
- Improved targeting for Jordan Lake search terms
- Strengthened activity-specific website content
- Simplified access to prices and rental requirements
- Added clearer booking calls to action
- Improved mobile browsing and booking flow
- Highlighted safety, equipment, and customer support
- Built stronger foundations for organic search growth
WATERSPORTS SEO
LETTS GO Watersports SEO: Expanding Organic Visibility for Jordan Lake Adventures
77.4K Organic Search Impressions
4.95K Organic Clicks
6.4% Average Organic CTR
Team
Project Manager
SEO Specialist
Google Ads Specialist
The Results
The website generated 77.4K organic search impressions and 4.95K clicks over the measured three-month period. It achieved a 6.4% average click-through rate and an average search position of 9.1, placing the business within the first page of results on average. The improved structure and SEO strategy gave LETTS GO Watersports greater visibility among customers searching for Jordan Lake rentals and outdoor activities.
5.0
“Ellington helped us organize our wide range of watersports experiences into a website that is much easier for customers to explore and book. The improved design clearly presents our rentals, requirements, and pricing, while the SEO work has helped thousands of people discover us through Google. The website now represents our business more professionally and gives customers a much smoother path from search to reservation.”
Pam
Owner, LETTS GO Watersports