We Empowered Indexic with our strategic Marketing solutions

Discover how we follow a path to
satisfy our clients

Client Overview:

Indexic is a tour, activity, and rental booking software and waiver system makes tour and activity bookings and rental reservations quick and easy so you can focus on your business. Indexic knows what it takes to run a successful tour business because their founders, Mark and Barbara Fox, have done it. They owned and operated a high-speed tour boat in Charleston, SC. They’ve lived the highs and lows of the tourism business and have taken their extensive knowledge and used it to build innovative features into the Indexic software. Indexic developed an all-in-one solution to address issues head on a Reservation and a Waiver give you the essential tools to not only manage your reservations but your whole company too.

Challenge:

Our client was experiencing suboptimal performance in search engine rankings due to several technical SEO issues. The goal was to enhance their website’s SEO score, as measured by the Semrush SEO Tool, by addressing these technical problems directly. Initially, the website had an SEO score of 70%, and our objective was to increase this score significantly.

Our Process:

1. Technical Audit and Issue Identification:

We started with a comprehensive analysis using the Semrush SEO Tool to identify all existing SEO issues that were impacting the website’s performance. This initial assessment helped us pinpoint specific areas that required immediate attention.

Optimization Initiatives:

Our optimization efforts were focused on the following key areas:

  • Speed Optimization: We implemented several changes to improve the website’s loading times, including optimizing images, leveraging browser caching, and minifying CSS and JavaScript files. Faster load times not only improve user experience but also contribute positively to SEO rankings.
  • Duplicate Meta Tags Removal: We conducted a thorough review of the website’s metadata and removed all duplicate meta tags. This step was crucial to eliminate confusion for search engines and to ensure that each page was uniquely and accurately represented in search results.
  • Redirect Chains and Loops Error Fixing: We corrected all redirect chains and loops, ensuring that all redirects were clean and direct. This helped in reducing page load times and improved the overall crawl efficiency by search engines.
  • Fixing Broken External Links: We identified and fixed all broken external links, which helped in enhancing the site’s reliability and trustworthiness, factors that are critically considered in SEO rankings.

Implementation and Monitoring:

Following the strategic planning, we implemented the necessary changes and closely monitored the website’s performance to track improvements. Regular follow-ups ensured that the optimizations effectively boosted the SEO score and maintained stability over time.

Impactful Outcomes:

Through these targeted optimizations, we were able to significantly improve the website’s SEO score:

Before Us:

With Us:

Conclusion:

This project demonstrates the effectiveness of addressing specific technical SEO issues to improve a website’s search engine performance. Our client’s website not only achieved a higher SEO score but also enhanced its operational efficiency and user experience. This improvement in SEO metrics is expected to translate into better search engine visibility and increased organic traffic.

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