Crafting A Clearer Digital Experience For ICA Thailand’s Church Community

28%

Increase in online bookings.

35%

Faster Load Times

50%

Improvement in mobile conversion rates.

Table of Contents

About The Project

The redesigned ICA Thailand website presents the church’s mission, campuses, ministries, services, events, and online worship experience in a clearer and more welcoming way. Visitors can quickly understand who ICA serves, where each campus is located, how to attend a service, how to get connected, and how to take their next step through groups, prayer, giving, serving, and membership.

Industry
Church & Ministry
Services
UX UI Design
Website Design
Website Development
Timeline
4–6 Weeks

Problem

ICA Thailand needed a website that could organize a large amount of church information without overwhelming visitors. With multiple campuses, service times, ministries, online worship, giving, connect groups, prayer requests, events, and membership details, the site needed a cleaner structure that helped both first-time guests and existing members find the right information faster.

Main Objective

To create a clear, welcoming, and easy-to-navigate church website that helps visitors plan a visit, watch online, explore ICA locations, connect with ministries, and take meaningful next steps in the church community.

Our Approach

We restructured the website around the main actions visitors need most: planning a visit, finding a campus, watching online, joining a group, serving, giving, and submitting prayer requests. The content was organized into clearer sections for campuses, ministries, events, leadership, membership, and community involvement. We also improved calls to action, simplified page flow, and made the website feel more accessible for ICA’s multinational and multilingual congregation.

Team

Project Manager

UI/UX Designer

Web Developer

Technologies

Figma

adobe-photoshop

Adobe Photoshop

Wordpress-colorCreated with Sketch.

Wordpress

Elementor

The Results

The new website gives ICA Thailand a stronger digital presence with clearer navigation, better ministry visibility, and a smoother experience for both new guests and regular attendees. Visitors can now find campus details, service times, ministry information, online worship links, and connection forms more easily. The improved structure also supports ICA’s wider mission across Bangkok, Korat, Surat Thani, Koh Samui, and online.

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5.0

“The new website helps people understand ICA more clearly and makes it easier for guests, members, and families to connect with our church. It presents our campuses, ministries, and mission in a way that feels organized, welcoming, and aligned with who we are as a community.”

Dana & Brigette Metcalf

Lead Pastors, ICA Thailand

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