Cruising to Conversions: Isle of Palms Golf Cart Rentals’ Website Revitalization
Project Overview:
Isle of Palms Golf Cart Rentals is a family-owned business serving Isle of Palms and Sullivans Island, SC, for over a decade. They offer high-quality golf cart rentals with seamless delivery and pickup. However, their outdated website lacked a modern design, easy navigation, and an online booking system, leading to lost reservations and poor user engagement.
Main Objective:
Redesign the website to improve usability, integrate a seamless booking system, and optimize performance across devices. The goal was to enhance customer experience, increase engagement, and boost online bookings.
Challenges:
Outdated Website
No Online Booking
Slow Load Speed
Poor Mobile Experience
Unclear Information
Weak CTAs
Steps Followed


Step 1
Revamped the site with a modern, user-friendly layout, high-quality images, and a structured menu for effortless browsing.
Step 2
Added an easy-to-use booking system with clear pricing, availability, and strategically placed CTAs to drive conversions.
Step 3
Ensured fast load times and full mobile responsiveness for a smooth experience across all devices, reducing bounce rates.

Results Achieved:
The redesigned website enhanced user experience, making browsing and booking effortless. Improved navigation and a seamless booking system boosted engagement. Faster load times reduced bounce rates, keeping visitors on the site longer. These upgrades led to a significant increase in online reservations.
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%
Increase in Online Bookings
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0
%
Load Time Reduced
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%
Growth in Mobile Traffic Engagement
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x
Higher Click-Through Rate on Booking Page