- Website Design
Paddling into Progress: Acadia SUP & E-Bike’s Digital Transformation
Acadia SUP & E-Bike in Bar Harbor, Maine, experienced a 28% increase in online bookings and 35% faster load times after a website redesign focused on user experience.
Increase in online bookings.
Faster Load Times
Improvement in mobile conversion rates.
Table of Contents
About The Project
Acadia SUP & E-Bike, located inside the Sand Beach Outfitters retail store in Bar Harbor, Maine, has been the go-to destination for paddle boarding in Acadia National Park since 2011. They provide guided paddleboard tours, lessons, and rentals, along with introducing E-Biking in 2024. Their website needed to reflect their passion for outdoor adventure, simplify the booking process, and provide a seamless experience for visitors looking to explore Acadia’s lakes, bays, and biking trails.
Website Design
Website Development
Problem
The original website suffered from slow load times that created a poor user experience, and limited online visibility made it difficult for new customers to discover Acadia’s paddling and e-bike offerings. Confusing navigation further discouraged visitors trying to book tours or rentals, ultimately leading to low engagement and reduced conversions.
Our Approach
Strategy, Research & UX Improvements
We benchmarked Acadia SUP & E-Bike against top outdoor and rental brands to identify proven conversion patterns and designed a mobile-first experience for tourists browsing on the go. Our focus was balancing an adventurous coastal feel with clear, family-friendly usability.
- Simplified navigation and reduced booking friction
- Standardized layouts for consistency across tours and rentals
- Organized content into clear, scannable sections
Performance, Credibility & Conversion Enhancements
We improved performance, trust, and clarity to help users book quickly and confidently.
- Faster load times and better readability
- Strategic, high-intent CTAs to increase bookings
- Testimonials, safety info, and transparent details to build credibility
- Modernized the site without disrupting the existing brand identity
The Results
The redesigned Acadia SUP & E-Bike website now effectively showcases the business’s offerings while providing a seamless user experience for both local and visiting customers.
5.0
“Ellington Technologies helped us create a cleaner, faster, and more organized website that truly reflects the Acadia SUP & E-Bike experience. The new site makes it easier for guests to explore paddleboarding tours, e-bike rentals, guided adventures, and book with confidence before arriving in Bar Harbor.”
Chris
Founder, Acadia SUP