- Website Design
Unearthing Engagement: True Tours’ Website Revamp for Historical Exploration
True Tours in Fort Myers, FL, experienced a 25% increase in online bookings and 20% faster load times after a website redesign highlighting their history and ghost tours.
Increase in online bookings.
Faster Load Times
Improvement in mobile conversion rates.
Table of Contents
About The Project
True Tours offers engaging walking history and ghost tours in Fort Myers, FL, blending the city’s rich history with supernatural tales. Founded in 2010 by Gina Taylor, the tours include the Haunted History and River District History Tours. The company has received awards like the TripAdvisor Certificate of Excellence and was recognized by USA Today as a Top Ten Attraction in Lee County.
Main Objective
To create a visually compelling, user-friendly website that enhances customer engagement, simplifies booking, and highlights the historical and haunting charm of Fort Myers through True Tours’ offerings.
The Results
We successfully modernized True Tours’ online presence, creating a seamless and engaging user experience. The new website design improved navigation, mobile responsiveness, and booking accessibility, which led to increased engagement and visibility.
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