How we took a watersports company from a 0% to a 2,000% and a 6,122% peak ROAS
Client Overview:
Chelan Parasail is a premier watersports company located in Chelan, Washington that offers a variety of thrilling watersports activities on the stunning Lake Chelan. They have been the first and safest parasail operator in Washington State for 29 years, with a perfect safety record. Chelan Parasail provides parasailing flights that take customers up to 300-400 feet above the water on an 800-foot line, offering breathtaking views of the lake and surrounding landscape. In addition to parasailing, they also offer jet ski rentals, boat rentals, and other watersports experiences. Chelan Parasail is the top-rated watersports company in the Lake Chelan area and is ready to provide customers with an unforgettable adventure.
Challenge:
The main task was to increase the number of bookings of their watersports services for the client. The challenge was that the client had not run any ads before, so we had no prior data to utilize for the ads. Therefore, we had to start from scratch to make suitable strategy for them.
Our Process:
1. Initial Assessment:
We began by conducting thorough keyword research to identify high-potential keywords that could drive more sales. This research formed the basis for setting up a Google Ads search campaign.
2. Strategic Optimization:
Our optimization strategy involved several key actions:
Google Ads Setup:
- Keyword Selection: We selected keywords that were likely to drive bookings
- Ad Creation: We crafted compelling headlines and ad copies tailored to the identified keywords
- Campaign Launch: The ads were launched, targeting relevant audiences.
- Tracking Implementation: We set up tracking for bookings to feed Google with accurate data, enabling better optimization for conversions.
Impactful Outcomes
After setting up and optimizing our ads, we achieved remarkable results within just a month:
2,094%
Return on Ad Spend (ROAS)
$1.25
22.31%
Click-Through Rate (CTR)
12%
Conversion Rate
Conclusion:
This project demonstrates how a well-structured and data-driven approach to digital advertising can lead to significant improvements in business outcomes. Starting from scratch, we successfully increased bookings and enhanced customer engagement for Chelan Parasail. Our strategic keyword selection, ad creation, and rigorous optimization were key to achieving a high ROAS and driving more conversions. This case study exemplifies the potential of strategic digital marketing investments to deliver substantial returns.
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