We Empowered Fotona with our strategic Marketing solutions

Discover how we follow a path to
satisfy our clients

Client Overview:

Fotona is one of the most experienced developers of high-technology laser systems, recognized for the design, manufacture, and support of advanced solid-state laser systems for medicine and dentistry. Fotona is fully committed to stringent testing of all components and in-house production of its medical and dental laser systems. This long-term dedication to perfection ensures that the company’s laser systems are of the highest quality, reliability and durability. The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company.

Challenge:

Our client aimed to enhance their digital marketing efforts to increase the number of leads generated per day, aiming to grow from 10 to 30 leads, while simultaneously reducing the overall cost of acquiring these leads. This challenge required a strategic overhaul of their existing advertising campaigns to maximize efficiency and effectiveness.

Our Process:

1. Initial Assessment:

We began by conducting a thorough audit of the client’s existing Google Ads and Facebook Ads campaigns. This allowed us to identify key areas where improvements could be made. We also implemented server-side tracking to capture more accurate and comprehensive data on user interactions, which is crucial for insightful decision-making and precision targeting.

2. Strategic Optimization:

Our optimization strategy involved several key actions:

Google Ads and Facebook Ads Revision: We refined the target audiences and optimized the ad copy and visuals to better resonate with the intended demographic. By enhancing the relevance and appeal of the ads, we aimed to improve the click-through rate (CTR).
Cost Management: We focused on reducing the Cost Per Click (CPC) by bidding more strategically and using data-driven insights to allocate budgets effectively. This was complemented by server-side optimization which provided a more granular view of the campaign performance.
Integration of Facebook’s Conversions API (CAPI): By integrating Facebook CAPI, we ensured more reliable and secure data sharing. This step helped in tailoring the ads based on user activity on the website, thus increasing the likelihood of conversion and reducing the Cost Per Lead (CPL).

Impactful Outcomes

Our systematic and data-driven approach led to remarkable outcomes achieved within one and a half months:

Before Us:

With Us:

Conclusion:

This project exemplifies how targeted improvements in ad campaigns, combined with advanced data tracking and optimization techniques, can significantly enhance digital marketing outcomes. Our client now enjoys a higher volume of leads at a lower cost, proving that strategic digital marketing investments can yield substantial returns.