Website Redesign for home appraisal Service Company based in USA

Client Overview:

Bo and Brenda Kennerly have been working as real estate appraisers on The Grand Strand of South Carolina for over 32 years, specializing in resort residential and investment properties, particularly beachfront homes and condominiums in Horry and Georgetown Counties. With their extensive experience and certified residential licensed appraiser credentials, they provide dependable and accurate home valuations essential for banks and major lending institutions. In response to evolving industry policies from Fannie Mae affecting appraisal volumes, they continue to adapt, offering comprehensive appraisal services for individuals, investors, and realtors, including estate, divorce, tax needs, and property measuring services, ensuring timely and professional support for a wide range of residential appraisal requirements.

The Challenge:

The main challenge was creating a website that showcased Bo and Brenda Kennerly’s extensive experience and credibility while adapting to new Fannie Mae policies that reduced demand for traditional appraisals. The site needed to highlight their versatile services beyond mortgage lender appraisals and appeal to a diverse audience, including lenders, homeowners, investors, and realtors. Ensuring seamless navigation, clear information, and a user-friendly interface was essential. Additionally, optimizing the website for both desktop and mobile devices to provide an excellent user experience across all platforms was critical.

The Solution:

To address the challenges, we developed a comprehensive and user-centric website for Bo and Brenda Kennerly that effectively communicated their extensive experience and adaptability in the evolving appraisal market. Here’s how we achieved this:

1. Showcasing Expertise and Credibility:

We created a dedicated “About Us” section that detailed Bo and Brenda’s 32 years of experience, their specialization in resort residential and investment properties, and their qualifications as certified residential licensed appraisers.
Testimonials and case studies were integrated to provide social proof and build trust with potential clients.

2. Highlighting Versatility:

The services section was expanded to clearly outline all the appraisal services offered, including those for individuals, investors, realtors, and unique needs such as estate, divorce, and tax appraisals.
We emphasized their adaptability to Fannie Mae’s new policies, showcasing their ability to provide appraisal alternatives and property measuring services.

3. User-Friendly Design:

The website was designed with a clean, modern aesthetic that ensured seamless navigation. A clear and intuitive menu allowed users to easily find the information they needed.
Service pages were organized to provide detailed, accessible information, helping users understand the scope and benefits of each service.

4. Responsive and Optimized Experience:

We implemented a responsive design to ensure the website functioned perfectly on both desktop and mobile devices, providing an optimal user experience across all platforms.
Fast loading times were prioritized by optimizing images and using efficient practices to keep users engaged and reduce bounce rates.

Objectives:

UI/UX Design

A significant focus was placed on developing a user-friendly design to ensure a positive experience for all visitors. We adopted a clean, modern aesthetic that facilitated seamless navigation. The layout was intuitively structured, with a clear and accessible menu allowing users to easily find the information they needed. Each service page was carefully organized to provide detailed, comprehensible information about the scope and benefits of the services offered, ensuring that users could quickly understand how the Kennerly’s could meet their specific needs.

To enhance usability, we incorporated prominent calls-to-action (CTAs) throughout the website, guiding users toward key actions such as requesting an appraisal, contacting the Kennerly’s, or reading more about their services. These CTAs were strategically placed to be noticeable but not intrusive, encouraging user interaction without overwhelming the visitor.

Development

WordPress emerged as the optimal choice for developing Bo and Brenda Kennerly’s website due to its versatility, user-friendly interface, and scalability. Bo and Brenda needed a platform that could effectively showcase their credentials while adapting to industry changes. WordPress’s wide selection of themes and plugins allowed for the quick setup of a visually appealing and functional website. Its responsiveness ensured seamless performance across all devices, while its intuitive interface empowered Bo and Brenda to manage content independently. Additionally, WordPress’s open-source nature provided flexibility for future customization and expansion as their business evolved. Overall, WordPress offered the perfect blend of functionality and ease of use, making it the ideal solution for creating a website that effectively represented Bo and Brenda Kennerly’s expertise and met the dynamic demands of their industry.

Working with Ellington Technologies has allowed us to bring our business online , receive capital, and scale in Myrtle Beach extremely fast.

Bo Kennerly

Owner, Alpha Omega Appraisal

More Case Studies

Enhance your Brand’s digital impact with us

Revolutionize your digital presence with tailored strategies and expert execution. Reach new heights online with our proven marketing solutions.