Crafting Coastal Adventures: Epic Excursions’ Website Reimagined
Project Overview:
Epic Excursions is a locally owned adventure company founded by Ian and Kristi Balding in 2017. Based off the shores of Wrightsville Beach, NC, the company offers boating, paddling, surfing, glamping, and custom event experiences. With roots in surf culture and a shared passion for island-style adventures, Ian and Kristi created a business that blends tropical vibes with Carolina charm.
Main Objective:
Design and develop a visually immersive, mobile-friendly website that captures the laid-back yet adventurous spirit of Epic Excursions, simplifies the booking process and encourages exploration across all offered experiences.
Challenges:
Lacked visuals sophistication
Limited storytelling
Disconnected navigation structure
Low conversion
Poor mobile responsiveness
Steps Followed
Step 1
Conducted a brand and user discovery session to understand Epic Excursions’ core values, audience expectations, and founders’ stories.
Step 2
Built a coastal-style website with visuals and scrolling in Figma, then WordPress. Added a simple Indexic booking system.
Step 3
Improved site for SEO, speed, and ease. Added strong CTAs, adventure photos, and lively testimonials to boost trust and engagement.
Results Achieved:
The revamped Epic Excursions website now mirrors the vibrant, personalized experiences offered by the company. It serves as a booking hub, visual showcase, and brand storyteller all in one.
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Increase in Booking Conversions
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Faster Load Times
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Increase in Average Session Duration
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Strong mobile usability score
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