Laser Precision Marketing: Fotona’s Paid Media Transformation for Lead Generation

Project Overview:

Fotona is a leading developer of high-tech laser systems for medical and dental applications. With a commitment to precision and innovation, the company sought to enhance its digital marketing efforts to generate more leads at a lower cost.

Main Objective:

Increase daily lead generation from 10 to 30 while reducing the overall Cost Per Lead (CPL) through optimized digital advertising campaigns.

Challenges:

High Cost Per Lead (CPL)

Low Click-Through Rate (CTR)

Inefficient Audience Targeting

Lack of Accurate Tracking

Budget Allocation Issues

Underperforming Ad Creatives

Steps Followed

Step 1

We conducted a thorough review of Fotona’s existing Google Ads and Facebook Ads campaigns, identifying key areas for improvement.

Step 2

We refined audience targeting, improved ad creatives, and optimized bidding strategies to enhance CTR and lower CPC.

Step 3

With continuous data-driven adjustments, we improved campaign efficiency, ensuring better conversion rates while maintaining cost control.

Results Achieved:

By optimizing ad performance and refining audience targeting, Fotona successfully tripled its daily leads while significantly lowering acquisition costs. The implementation of server-side tracking and CAPI improved data accuracy, leading to better decision-making and increased conversions. These strategic improvements resulted in a higher return on ad spend (ROAS) and a more cost-efficient marketing strategy overall.

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Reduction in Cost Per Lead

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Decrease in Cost Per Click (CPC)

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Increase in Click-Through Rate (CTR)

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More Leads Generated Per Day

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