Navigating to the Top: Captain Newport’s SEO Voyage to Enhanced Visibility
Project Overview:
Captain Newport is a top-rated luxury yacht and boat rental company in Newport Beach, California, known for premium coastal and Catalina Island cruises. Despite their strong reputation, their website faced technical SEO issues that limited their search visibility, affecting organic traffic and potential bookings.
Main Objective:
To improve the website’s SEO health by resolving technical issues, increasing search rankings, and driving more organic traffic to enhance visibility and customer engagement.
Challenges:
Low SEO Score (77%)
Duplicate H1 and Title Tags
Multiple H1 Tags on Pages
Broken External Links
Duplicate Meta Tags & Descriptions
High Number of Errors & Warnings
Steps Followed
Step 1
The first step was conducting a detailed SEO audit using SEMrush to identify key technical issues affecting rankings.
Step 2
Next, we optimized key elements by resolving duplicate meta tags, correcting multiple H1 tags, and ensuring all pages had unique descriptions.
Step 3
Finally, we implemented changes and monitored performance closely. Continuous tracking ensured a stable SEO score increase
Results Achieved:
The SEO optimization led to a significant improvement in site health and search engine performance. Increased rankings, reduced errors, and enhanced metadata drove more organic traffic, helping Captain Newport attract more potential customers.
0
%
SEO Score on SEMrush
0
Critical Errors (Down from 135)
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%
Improved Site Health
0
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Growth in Organic Traffic
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