Paddling into Progress: Acadia SUP & E-Bike’s Digital Transformation

Table Of Content

About The Project

Acadia SUP & E-Bike, located inside the Sand Beach Outfitters retail store in Bar Harbor, Maine, has been the go-to destination for paddle boarding in Acadia National Park since 2011. They provide guided paddleboard tours, lessons, and rentals, along with introducing E-Biking in 2024. Their website needed to reflect their passion for outdoor adventure, simplify the booking process, and provide a seamless experience for visitors looking to explore Acadia’s lakes, bays, and biking trails.

Industry

Watersports & Rentals

Services

UX UI Design
Website Design
Website Development

Timeline

1 month

Problem

The original website suffered from slow load times that created a poor user experience, and limited online visibility made it difficult for new customers to discover Acadia’s paddling and e-bike offerings. Confusing navigation further discouraged visitors trying to book tours or rentals, ultimately leading to low engagement and reduced conversions.

Main Objective

Create a visually appealing, user-friendly website that reflects Acadia SUP & E-Bike’s passion for paddleboarding and biking, simplifies the booking process, and enhances online visibility for increased customer engagement.

What We Did

Strategy, Research & UX Improvements

We benchmarked Acadia SUP & E-Bike against top outdoor and rental brands to identify proven conversion patterns and designed a mobile-first experience for tourists browsing on the go. Our focus was balancing an adventurous coastal feel with clear, family-friendly usability.

Simplified navigation and reduced booking friction
Standardized layouts for consistency across tours and rentals
Organized content into clear, scannable sections

Performance, Credibility & Conversion Enhancements

We improved performance, trust, and clarity to help users book quickly and confidently.

Faster load times and better readability
Strategic, high-intent CTAs to increase bookings
Testimonials, safety info, and transparent details to build credibility
Modernized the site without disrupting the existing brand identity

The Results

The redesigned Acadia SUP & E-Bike website now effectively showcases the business’s offerings while providing a seamless user experience for both local and visiting customers.

0 %

Increase in Online Bookings

0 %

Faster Load Times

0 %

Improvement in Mobile Conversion Rates

0 %

Increase in Average Session Duration

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