Paddling into Progress: Acadia SUP & E-Bike’s Digital Transformation
Project Overview:
Acadia SUP & E-Bike, located inside the Sand Beach Outfitters retail store in Bar Harbor, Maine, has been the go-to destination for paddle boarding in Acadia National Park since 2011. They provide guided paddleboard tours, lessons, and rentals, along with introducing E-Biking in 2024. Their website needed to reflect their passion for outdoor adventure, simplify the booking process, and provide a seamless experience for visitors looking to explore Acadia’s lakes, bays, and biking trails.
Main Objective:
Create a visually appealing, user-friendly website that reflects Acadia SUP & E-Bike’s passion for paddleboarding and biking, simplifies the booking process, and enhances online visibility for increased customer engagement.
Challenges:
Slow website load speeds
Limited online visibility
Confusing navigation
Low engagement and conversion rates
Steps Followed
Step 1
Analyzed the target audience’s preferences, including outdoor enthusiasts and adventure tourists, and researched competitors.
Step 2
Developed a responsive, mobile-optimized WordPress website with a clear and intuitive navigation menu.
Step 3
Improved user engagement by strategically placing CTAs, adding detailed information about each service offered, and showcasing customer testimonials.
Results Achieved:
The redesigned Acadia SUP & E-Bike website now effectively showcases the business’s offerings while providing a seamless user experience for both local and visiting customers.
0
%
Increase in Online Bookings
0
%
Faster Load Times
0
%
Improvement in Mobile Conversion Rates
0
%
Increase in Average Session Duration
Explore More Case Studies
True Tours in Fort Myers, FL, experienced a 25% increase in online bookings and 20% faster load times after a website redesign highlighting their history and ghost tours.
Letts Go Watersports at Jordan Lake saw a 25% increase in online bookings and 30% faster load times after a visually engaging and user-friendly website design.