Unearthing Engagement: True Tours’ Website Revamp for Historical Exploration
Project Overview:
True Tours offers engaging walking history and ghost tours in Fort Myers, FL, blending the city’s rich history with supernatural tales. Founded in 2010 by Gina Taylor, the tours include the Haunted History and River District History Tours. The company has received awards like the TripAdvisor Certificate of Excellence and was recognized by USA Today as a Top Ten Attraction in Lee County.
Main Objective:
To create a visually compelling, user-friendly website that enhances customer engagement, simplifies booking, and highlights the historical and haunting charm of Fort Myers through True Tours’ offerings.
Challenges:
Limited Online Visibility
Outdated Website Design
Poor Mobile Experience
Slow Load Speeds
Steps Followed
Step 1
Studied history fans, tourists, and thrill-seekers to understand their needs. Checked competitors to create an engaging online experience.
Step 2
Designed a mobile-friendly WordPress site in Figma, highlighting Fort Myers’ history with intuitive navigation and seamless online booking for tours.
Step 3
Implemented SEO strategy for better visibility, enhanced engagement with clear CTAs, historical content.
Results Achieved:
We successfully modernized True Tours’ online presence, creating a seamless and engaging user experience. The new website design improved navigation, mobile responsiveness, and booking accessibility, which led to increased engagement and visibility.
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Increase in Online Bookings
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Faster Load Times
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Growth in Website Traffic
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improvement in load times
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