Unveiling the Canyon: Hidden Treasure Charters’ Website Enhancement
Project Overview:
Hidden Treasure Charters offers eco-friendly, U.S. Coast Guard-certified boat tours within the stunning Bighorn Canyon National Recreation Area. Hidden Treasure Charters provides guided scenic boat tours, narrating the rich history and unique ecological features of the area, while offering boat rentals for visitors seeking a self-guided experience.
Main Objective:
Design and develop an immersive, user-friendly website that highlights the unique eco-tours and rich history of Bighorn Canyon, simplifies the booking process and enhances customer engagement.
Challenges:
Slow website loading times
Limited online visibility
Difficult navigation
Low conversion rates
Poor mobile experience
Steps Followed
Step 1
Analyzed audience needs, researched competitors, and created a streamlined, visually engaging website to highlight the canyon’s beauty and offerings.
Step 2
Developed a mobile-optimized WordPress site with a clean layout and integrated booking system for tours and rentals, showcasing the canyon’s beauty and history.
Step 3
Enhanced user engagement with strategic CTAs, educational content on Bighorn Canyon, and eco-tour details.
Results Achieved:
The new Hidden Treasure Charters website now provides a seamless, engaging user experience that successfully highlights the business’s eco-conscious and educational offerings while simplifying the booking process.
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Increase in Online Bookings
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Faster Load Times
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Increase in Site Engagement
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Increase in Mobile Conversions
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