Making Waves Online: Letts Go Watersports’ Digital Transformation
Project Overview:
Letts Go Watersports offers jet ski rentals, pontoon boat adventures, and private excursions at Jordan Lake. Designed for all ages and interests, their services prioritize convenience, safety, and enjoyment, requiring a website that showcases their offerings while simplifying the booking process.
Main Objective:
Design a visually engaging and user-friendly website that enhances customer interaction and simplifies the booking process, all while showcasing the variety of water activities and unique experiences offered by Letts Go Watersports.
Challenges:
No integrated booking system
Slow load speeds
Limited online visibility
Difficult navigation
Low conversion rates
Poor mobile experience
Steps Followed
Step 1
We analyzed the target audience, including families and tourists, and researched competitors to create a visually immersive website that appeals to water sports enthusiasts.
Step 2
We created a modern, mobile-friendly WordPress site designed in Figma, featuring intuitive navigation and an integrated booking system
Step 3
We boosted customer engagement with well-placed CTAs, clear service descriptions, and a responsive FAQ section.
Results Achieved:
The new Letts Go Watersports website delivers a streamlined and engaging experience for customers, making it easier to explore and book water-based activities at Jordan Lake.
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Increase in Online Bookings
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Faster Load Times
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Boost in Local SEO Rankings
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Increase in Average Session Duration
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